In order to do this, however, you’ll need to port the file over to a mobile device. Now all that remains is to upload your newly captioned video to Instagram. This will mean that your captions are displayed automatically when the video is opened. Captions have a number of settings and it’s important that you set them to “forced open”.
You’ll be able to control their placement to ensure that you align perfectly with the action in your video. Next, open up your video editor of choice and import your subtitles. There are lots of online resources which will allow you to do this for free. When you have the transcript, it’s just a case of converting them to a caption-friendly format like SRT. In fact, it’s not unusual for someone with little to no transcribing experience to spend 8 hours to work through 1 hour of content to create a transcript.
Non-expert transcribers tend to significantly underestimate the time it takes to transcribe a video accurately. The industry standard is 4 hours of transcription for every hour of audio. Transcribing your audio will be by far the most time-consuming part.
#APPS TO ADD SUBTITLES TO VIDEO PRO#
For this you’ll need your video file, an editing suite like Adobe Premiere Pro (or a free alternative like Handbrake) and a transcript of your audio converted into a caption-friendly file like SRT or SCC. So, now that we know why it’s important to add captions to your Instagram videos, let’s look at some ways in which you can do it.ĭoing it all yourself can be very time consuming, but it is the most cost-effective approach. The text in your captions is crawlable and indexable by search engines, helping to make your videos more visible on searches inside and outside of the platform. If a viewer is watching your video on a packed train or a busy break room, captions may be the only way in which they can glean all the meaning from your content.įinally, captions can give your videos an SEO advantage. As a result, it’s not always feasible or appropriate to watch with the sound on, which is why videos are usually muted by default. Instagram is, after all, a mobile platform. It’s simple: 92% of people view videos with the sound off, meaning your audience often won’t have the sound on when watching a video. They’re necessary to provide meaning for viewers who may be hearing impaired, but it’s not only those with hearing loss who benefit from the addition of subtitles to Instagram videos. Firstly, they’re important for accessibility. In this post, we’ll explain why it’s so important and 3 ways in which you can do it…Ĭaptions are just as important to Instagram videos as they are to any other OTT platform. When you’re posting videos to this platform, however, it’s essential to ensure that you add captions to your videos. These can provide engaging and dynamic insights that help the viewer to create a personal relationship with you and your brand. It’s a dynamic and visually led platform that’s highly conducive to the kind of immersive brand storytelling that businesses value.Īs well as the ability to post photos and videos, Instagram’s ‘stories’ feature allows users to post short video clips. With around a billion monthly active users and a global reach, it’s no wonder more and more businesses are choosing to post videos on Instagram.
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